2019. Now the Magicbook is Phototales
Magicbook is a service for transforming digital photos from chaos into a beautiful photo book

Improve design workflow between teams

When I first joined MagicBook, there were several independent development and design teams from 🇮🇳 India, 🇫🇷 France, and 🇨🇭 Switzerland. In my team, I worked alongside the UI and motion designers. I led the design process, prototyping and a joint effort to validate our work together.

Design white label application based on current codebase

Our initial goal was to design an iOS App for the first enterprise client (Kodak), which would use the existing (cross-platform) codebase. Looks like low-hanging fruit, just follow brand guidelines…

As we were at the beginning, I suggested using a single source of components for design. This approach allows us to change only the original atom components, so the combined components will be adjusted automatically. A lot of user flows were optimized by me to be more flexible for each brand.

I can't show all the work aspects of the Kodak project, but workflow improvements were instrumental. Magiclabs signed their first full-scale enterprise customers and had a measurable impact on allowing the company to expand to additional markets.
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Results

We prepared a high-fidelity prototype of the Kodak App for the first round of negotiations. Later, MagicLabs launched three new brands, first in different countries: Photogurus (🇺🇸 USA), MonAlbumPhoto (🇫🇷 France), CEWE (🇩🇰 Denmark), and whitelabel products. Later, they quickly rebranded MagicBook into PhotoTales.