Work
In the last 15+ years I've worked with innovative startups like Premium Parking, Roadtrippers, UULA, SourceClear, Clubworx, Twiage and major companies like Williams-Sonoma, , Westwood Global Energy Group, Audi (rus), Amtrak, AirFrance, ScanCafe, .
Below is a sampling of some of the more in-depth projects I've done throughout the years.
- Premium ParkingRethinking checkout flow for add-ons in TextPay and CameraPayIncreased revenue up to 20%, added 5 integrations, increased loyal users up to 12%
![2021-2022. Apply the new brand and successful experiments from other products]()
- Premium ParkingShifting the responsibility from operators to the parking lots ownersResearch and conceptualize a new IA prioritized by user roles
- Premium ParkingPolishing the parking purchase funnel in Premium Parking mobile appsImproved conversion by +5.68%, and designed new onboarding, map screens, and design system for mobile apps. DAU increased by 2 times.
- ScanCafeImproving workflow between design teamsSuccessfully launched products to new markets, along with whitelabel products.
- TwiageDesigninging the broadcast messaging for hospitalsEmergency Department door-to-room time has decreased by 60%.
- Westwood Global Energy GroupDesigning a consistent experience across 5 productsReduced complaints related to confusion with the product up to 20%, shortered design and development time up to 30%
- Premium ParkingA full rebrand of Premium Parking, including the design systemAdded 5 integrations, shortered design and development time up to 20%
- UULADesigning an engaging learning experience for teenagers and studentsOver 30% users transitioned to the iOS app in the first months after launch.
- Premium ParkingThe transitioning of a usage-based revenue model to SaaS model with data-driven design approachThe number of markets increased by 4 times, and the number of parkings increased by 6 times
- ClubworxConceiving and designing the entire product lineup while successfully identifying the product-market fitMultiplied revenue and grew into a stable business.
